We undertook the intricate task of conceptualizing, designing, and meticulously constructing an immersive in-store showcase that stands as a testament to the dynamic collaboration between adidas and the iconic Cape Town Marathon. Our creative prowess came to life as we meticulously curated a space where the spotlight gracefully falls upon the exclusive marathon-specific merchandise. Through thoughtful design and strategic placement, we have meticulously highlighted the essence of this partnership, providing an engaging and memorable experience that seamlessly fuses the world of sport and fashion. The result is a captivating in-store showcase that not only underscores the synergy between two prominent entities but also elevates the narrative of the Cape Town Marathon through an artful blend of design and brand representation.





