This campaign was all about bringing the adidas Dropstep to life for Skipperbar stores. Using AI-generated visuals to strengthen the storyboard, I directed the entire production to craft a dynamic "day in the life" narrative of someone rocking Dropstep shoes. From concept to the final feature video, we captured the essence of movement, style, and confidence, giving viewers an authentic look at how the Dropstep fits seamlessly into everyday life. The result? A fresh, energetic campaign that speaks directly to the modern sneakerhead.
Agency: Studio[K]irmack / Creative Direction and Photography: Allen Rankin / Videography: Faizel Walls
