For this project, I led the creative direction for adidas' Cape Town Marathon campaign, overseeing everything from photography and videography to final deliverables. Our goal was to capture the spirit of the marathon while showcasing adidas' latest running merchandise. Beyond the shoot, we pushed the envelope by incorporating Generative AI to create a stunning visual of the shoes set against the iconic backdrop of Table Mountain. The result? Striking visuals and dynamic content that perfectly highlight the energy of the event and the brand’s athletic excellence.
Agency: Studio[k]irmack / Creative Director: Allen Rankin / Photographer: Chris Joubert / Videographer: Faizel Walls
