For this campaign, I led the creative direction, design, and photography, capturing the essence of individuality for adidas and Sidestep. Using street photography, we brought a raw, authentic edge to the visuals, showcasing the entire range of sneakers available in-store. Every shot was a celebration of personal style, with a retro vibe that perfectly complemented the modern sneaker culture. The result? A campaign that blends nostalgia and freshness, inspiring customers to "Own Your Original."
Agency: Studio[K]irmack / Creative Direction, Design and Photography: Allen Rankin
