Taking luxury and innovation to a new level, using AI to craft stunning environments around the iconic Gucci Oud fragrance bottle. Armed with just the bottle, we digitally generated rich, atmospheric scenes to create immersive visuals. From AI-generated landscapes to meticulously retouched details, we blended technology and creativity to produce striking digital content. The final stills were not only a feast for the eyes but also the foundation for dynamic, AI-powered video content, perfect for Gucci's online channels. An elegant fusion of tech and artistry!
Agency: Studio[K]irmack
Creative Direction, Design, Gen AI and Photography: Allen Rankin
Retouching: Mike Lancaster
